Officine Générale launches its first global campaign

“Together with their thoughts, in silence…” Officine Générale unveils its first campaign, Shores, featuring models Saskia de Brauw and Henry Kitcher filmed and photographed by Vincent van de Wijngaard.

An exploration of the present – both fixed and in perpetual motion – takes place along the natural beaches of Audresselles in northern France. An undisturbed, pure reflection of time and space. A close encounter with the coast that remains a personal and ongoing inspiration for Pierre Mahéo.

Here, the FW22 Men’s and Women’s collections appear as layers that translate sensations and absorb their surroundings. Shot on Super 16mm film format, this cinematic return to the sea leads to endless observation. 
 

Campaign Credits
Creative direction: Vincent van de Wijngaard, Saskia de Brauw, Mark Schuijt
Photography/Direction/DOP.: Vincent van de Wijngaard
Talent: Saskia de Brauw, Henri Kitcher
Styling: Isabelle Kountoure
Hair stylist: Ed Moelands
Photography assistant - Jérémy Cardoso
Camera assistant - Kevin Laurent
Sound engineer - Jean-François Mabire
Stylist assistant - Elsa Durousseau
Editing - Toni Froschhammer