Officine Générale opens a new store in Paris

Officine Générale opens a new store in Paris located at 16 Rue du Dragon where the brand already has two shops: a menswear flagship located on 6 Rue du Dragon and a womenswear flagship located on 9 Rue du Dragon.

The store will carry the newly created line called Daily Classics, which is exclusive to Officine Générale stores. The Daily Classics consist of all the essential items for one’s wardrobe, such as chinos, jeans, shirts, t-shirts and hoodies. These pieces are made in a ethical manner using sustainable fabrics in the all the colors beloved by Pierre Mahéo.

About Daily Classics
Daily Classics is a new line of pieces, redefining the essentials of the feminine and masculine wardrobe with a majority of unisex pieces, available all year round exclusively in the boutiques and on the Officine Générale website.
Daily Classics embodies this idea of everyday life, of everlasting clothes that we wear daily. The new essentials, straightforward, durable and precise, and fairly produced.
Daily Classics is the expression of Officine Générale values, special attention is paid to the sourcing of the materials: organic fabrics, recycled and organic jersey, Japanese denim and oxford, GOTS certified, all woven only in Europe and Japan. All the production is done exclusively in Europe (Italy and Portugal), in short circuits, with a constant concern for ethics and eco-responsibility.
To accompany the Daily Classics line, a selection of vintage pieces is available in the dedicated store at 16 rue du Dragon ; denim jackets, military jackets, T-shirts or sweatshirts, pieces from all over the world that Pierre Mahéo loves and has always been wearing in his daily life