Campaign - 3/8/23
A sea view impossible to identify.
A soft, warm day light.
Boundless and calm.
A sense of quietude.
A natural, jagged coastline.
A concrete parking lot with Brutalist lines.
A house at far distance.
For Officine Générale’s Spring Summer 2023 campaign, “Elements”, image director, Nina Mahéo captures founder, designer, Pierre Mahéo’s collection by heading to Nice and Villefranche-sur-Mer in the South of France in a series of ocean views with feeling of not being able to place where the images were taken.
“I know how much Pierre loves the sea. It’s an environment that inspires and soothes him. My idea was to capture his collection in a series of sea views, but with a feeling of not quite being able to identify where the images were taken. To set a mood, and leave the rest to the imagination.” Nina Mahéo.
British photographer Laurence Ellis, with his passion for light and nature, shot the campaign on analog film.
The models Malgosia Bela and Matthew Seymour bring depth and soul to the images.
Stylist, Giovanni Dario Laudicina was behind the pure, minimalist styling that frames the clothing in harmony with the elements.
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