Prada presents a new pop-up store at the Galeries Lafayette Champs Elysées

Prada presents a new pop-up store at the Galeries Lafayette Champs Elysées, Paris, from 12 July to 19 August 2023, dedicated to a special selection of women’s ready-to-wear, bags, shoes and accessories.

Situated at the central atrium, the pop up is conceived around the idea of a "Maritime” style, where wood in natural tones matches with the white and blue colors to create an elegant and attractive atmosphere. A giant wooden white frame with luminous white Prada neon logos defines the space. The set-up is composed by white display tables and armchairs covered in blue fabric on a floor - that recalls “ships decks” - in white painted wooden planks with blue border.

Complementing the atmosphere, the product selection features a range of women's ready-to-wear, bags, shoes, and accessories focused on white, blue, and natural tones. The ready-to-wear collection is crafted from luxurious materials like cashmere and twill fabric, presenting a sophisticated and feminine wardrobe. Additionally, the assortment includes more casual pieces, such as white denim sets and cotton marinière jerseys.

The pop-up offers a wide selection of raffia items from the iconic tote bag in various shape and colors to smaller clutches and accessories. Prada Arquè, the last addition of Prada hobo bags is also available in black and white colours.