ROTATE x ‘LOVE IS NOT A CRIME’ 2023

ROTATE joins forces with Amnesty International Denmark for the 2023 edition of the Pride campaign, ‘Love is Not a Crime’, in collaboration with A-Management and ELLE Denmark. Copenhagen based, ROTATE, with the support of A-Management and ELLE Denmark, announces partnership with Amnesty International Denmark for their annual ‘Love is Not a Crime’ campaign – which fights for the fundamental rights of the LGBTIQ+ community around the world. 
This year’s campaign addresses hate speech, and how the LGBTIQ+ community has been specifically targeted and effected. ROTATE unveils a Limited-Edition collection, featuring a T-Shirt and Tank top. In-keeping with the brand’s signature glamourous aesthetic, the tees are embellished with the ‘Love is Not a Crime’ text in dazzling pink print. 

The proceeds from the sale of each item, will be donated to Amnesty International Denmark, to enable the further advocation of the ‘Love is Not a Crime’ campaign and year-round dedication to supporting the LGBTIQ+ community. “ROTATE, is about celebrating individuality across all communities, and we are proud to be able to support a cause in which the discrimination against the LBGTIQ+ community is being brought to light and challenged. 

This year’s focus of ‘Hate Speech’ is something we feel particularly passionate about, and we hope that this partnership will help to put a global spotlight on the situation” – Jeanette Madsen and Thora Valdimars, Creative Directors, ROTATE ELLE Denmark, proudly features the Limited-Edition collection on the cover of it’s August issue, following a dedicated tradition of annual Pride issues, with proceeds being donated to Amnesty International Denmark.