VALENTINO VINTAGE 2023

Enter the timeless elegance and unbound creativity of Valentino Vintage. A unique second- hand initiative of the Maison, Valentino Vintage reframes its iconic design DNA and expands its universe through the many historical layers of the past.

First launched in 2021, the project invited the global community to bring their preloved Valentino garments to a selected vintage store and exchange the items with the option to buy a new Valentino design, allowing clients to discover the beauty of past creations and participate in an alternative mode of shopping. The initiative, which first started with four stores worldwide, has now grown to seven vintage stores in selected cities across the globe including Milan, Paris, London, Los Angeles, New York, Seoul, and Tokyo. This edition also involves a creative partnership with 1 Granary, who invited their student community, and seven fashion, design and art schools in the respective cities to join the initiative.

Every vintage boutique was carefully selected for its distinctive identity and its unique curated collection, representing a local culture exclusive to the city: each of them brings a new story and innovative vision to the project. Valentino Vintage embraces individuality and authenticity through its network of diverse locality – while also connecting them. Starting from April 18th 2023, a global Valentino takeover takes place simultaneously in the selected vintage stores of each city through a shared temporality worldwide : each one will be transformed through a unique Valentino Vintage display, fully embracing the DNA of the Maison. Customers are welcome to participate in the vintage exchange program before that, with the maximum number of garments to be exchanged growing from one to three.

• Madame Pauline in Milan offers a new idea of vintage, one based on an eccentric and strong personality. The store conjures up images of a sitting room in a mid-20th-century apartment, creating the perfect setting for a unique timeless discovery.

• The Plaisir Palace in Paris is situated in the heart of the fashion hub Marais. The choice of owner and former art collector Didier Barroso is daringly colorful, infused with a distinctive sophistication and elegance.

• Rellik in London has been a must-visit for fashionistas, stylists, and celebrities ever since it first opened in 1999. Their eccentric and experimental selection contains pieces from the 60s – full of gems that will last a lifetime.

• Recess in Los Angeles is known for its playful and fun selection, ranging from couture gowns to unique band t-shirts, even extending into interior design. Curated by Marie Monsod, this treasure trove is a favourite of designers, costume enthusiasts, and fashion insiders.

• The Vintage Dress in Tokyo has a gallery-style approach, with items dating back a century. Longevity is key in this store, which assures the lifespan of garments with a special department for alteration and repair.

• Janemarch Maison in Seoul is a favourite of both fashion experts and young trendy shoppers. Curated by lifestyle creative director Jung Jae Ok, the store is known for its timeless and tasteful identity, set in a French-style boutique in the lively Seongsu-dong neighourhood.

• New York Vintage, located at the heart of New York City’s fashion district, is a Mecca for all vintage fashion aficionados, with a collection containing pieces over a century and a half old. Founded in 1999 by Shannon Hoey, the store is a favourite of fashion, media, and film professionals, as well as celebrities including Michelle Obama and Rihanna.

https://www.valentino.com/experience/valentino-vintage

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