New products / Fashion house / Campaign - 5/31/22
Marc Jacobs introduces the new J Marc shoulder bag and global advertising campaign starring award winning actress, Winona Ryder. Shot in Los Angeles, earlier this year, the campaign was styled by Emma Wyman and photographed by Harley Weir. In the world of Marc Jacobs, Winona Ryder is a familiar face and ultimate muse. Winona and Marc Jacobs have shared many iconic fashion moments throughout the years. Their friendship has been a long and enduring one, documented through multiple advertising campaigns spanning decades. In this latest imagery, Winona is styled in archival runway pieces with the new J Marc shoulder bag front and center.
Crafted from soft supple leather, the J Marc shoulder bag features the brand’s signature interlocking J closure. The bag can be carried three ways as a clutch, crossbody with webbing strap, or as a shoulder bag. The chunky chain strap takes inspiration from the iconic Stam bag; an element brand aficionados will be excited to see return.
J Marc is an elevated and chic new core offering that will be available in various colorways, animations, and sizes.
AVAILABLE AT MARC JACOBS STORES, MARCJACOBS.COM and SELECT RETAILERS
Credits:
PHOTOGRAPHED BY HARLEY WEIR
STYLED BY EMMA WYMAN
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