Campagna - 5/25/26
“I like the idea that fashion allows you to be whoever you want to be. It’s almost a sense of inventing your own superpowers. This is something Gabrielle Chanel knew very well.” Matthieu Blazy.
Fuelled with the energy of a cosmopolitan city, Matthieu Blazy’s first CHANEL Métiers d’art collection is rooted in the idea of eclectic personalities crossing paths. The extraordinary meets the everyday through new essentials combined with refined pieces: elevated knits, denims, floor-length gowns, and hand painted skirts. The codes of the House are reimagined through the collection with a new take on the iconic suit, two tone shoes, pearls and camellias.
Cinematic in its scope, the collection shifts through time and space from the 1920s to the 2020s, with silhouettes embodying different personas—superheroes, working girls, students, socialites. Freedom of movement is at the heart of the collection from wrap skirts and fluid pants to supple leather bags.
Headpieces in leopard-print, sophisticated giraffe and squirrel bags, brooches featuring does and Dalmatians, and baseball caps: the accessories add to the playfulness of the collection while telling stories of their own. From Art Deco extravagances to elegant animal tweeds and intricate embroideries, the collection highlights the savoir-faire of Lesage, Massaro, Goossens, Lemarié, Atelier Montex and Maison Michel.
They are part of the 11 Maisons d’art residing at le19M, a creative hub founded by CHANEL in 2021, in Paris.
Every year since 2002, the CHANEL Métiers d’art collections celebrate the exceptional French savoir- faire at the heart of the House’s creations. Unique to CHANEL, this annual rendezvous is a declaration of love to the artisans who contribute to its collections all year round.
Photographed by Craig McDean and filmed by Rahim Fortune in New York, the campaign of the Métiers d’art 2026 collection brings to life various CHANEL women—both real and imaginary—through a filmic lens.
Featuring models Julia Nobis, Penelope Ternes, Bhavitha Mandava, Josephen Akuei, Jesi Evans, Anok Yai, Feng Jiao, Anne Vyalitsyna and Riley Lusher.
CONDIVIDERE
