The Giorgio Armani Mare journey continues

Giorgio Armani sets off once more on a journey to showcase the Giorgio Armani Mare collection in the world's most iconic summer locations.

Customers will discover an immersive experience characterised by stylised tropical palm patterns in shades of turquoise, details in a warm palette of wood and light gold, and furnishings and mannequins with summery woven textures. The presence of playful customised elements – think foosball, table tennis and an Armani/Dolci ice cream cart – evokes the inviting atmosphere of a typical Italian summer.

The tour will start from Trani, at the Nugnes boutique, before dropping anchor at Porto Cervo – timed to coincide with the third edition of the Giorgio Armani Superyacht Regatta from 4 to 8 June – and then continuing to Tokyo, Sylt and Malibu. Giorgio Armani Mare will also be present in resorts in Puerto Banús, St. Tropez, Cannes, Sanya, and Forte dei Marmi (opening for the first time at Via Carducci 16) and selected Giorgio Armani boutiques around the world.

Giorgio Armani Mare is a refined apparel and accessories selection that reflects the principles of natural elegance and sophistication at the heart of the Armani aesthetic, released this season in a choice of impalpable materials such as linen, gauzy cotton and printed cupro in a range of natural tones and deep blues.

For the second year running, Giorgio Armani is supporting One Ocean Foundation, the non-profit organisation that works to protect marine ecosystems and promote a sustainable blue economy. This support aids a global project for the protection and restoration of the natural blue capital with a particular focus on Posidonia oceanica, a plant that plays such a fundamental role in the marine ecosystem it is known as the ‘lung’ of the Mediterranean Sea.