New products - 5/5/21
Following the recent launch of Everything ElseTM, SSENSE continues on its growth trajectory by further diversifying and expanding its offering with the launch of SSENSE KIDS. The new department features a gender-neutral assortment of apparel, accessories, and footwear for children ranging from newborn through 14 years old, complementing the sharply honed, industry-leading buying direction SSENSE is known for across womenswear, menswear, and Everything ElseTM.
"In launching SSENSE KIDS we are bringing the distinct SSENSE point of view to kidswear with our curated yet expansive assortment, exclusive capsules from emerging and established designers and, importantly, celebrating the next generation of young creatives who are undoubtedly changing the way we see the world,” says Krishna Nikhil, Chief Merchandising & Marketing Officer for SSENSE. "Our recent launch of Everything ElseTM reaffirmed that our audience looks to SSENSE to bring meaningful curation to categories outside of fashion, such as home, self-care, technology and activity. There are endless possibilities for us to expand into new categories as the growth of our platform continues to accelerate as we scale globally."
SSENSE KIDS launches on May 5 with over 15 brands and collaborators, including exclusively designed capsule collections with 1017 ALYX 9SM, Collina Strada, Dime, Doublet, Museum of Peace & Quiet, Rave Review, and more, with many of the brands designing Kids collections for the very first time, for and with SSENSE. With new arrivals uploaded frequently, SSENSE KIDS will add over 80 brands including: Balenciaga, Essentials Kids, Gucci, Rick Owens, Stella McCartney, The Row, Thom Browne, and Versace; as well as kid-centric brands like Bobo Choses, JELLYMALLOW, Mini Rodini, and The Animals Observatory.
On May 12, the second release of SSENSE KIDS will be available, alongside a SSENSE video featuring creative collaborators: teen drag queen Desmond is Amazing, 9 year old Producer & DJ Evan Kozin, 11 year old skater Fay DeFazio Ebert, and 12 year old artisan Jonah’s Hands. Celebrating the next generation of storytelling for iterations to come, SSENSE gives these young creatives the playground to direct their own campaigns and content.
With over 70% of the SSENSE audience between the ages of 18 to 34 years old, SSENSE KIDS and Everything ElseTM reflects the evolving lifestyle of its community; providing the best curation of brands they know, and have yet to discover, all in one place. The opportunities to further grow and diversify the SSENSE offering across fashion and Everything ElseTM is limitless.
SSENSE KIDS is now available on ssense.com and the SSENSE mobile app.
https://ssen.se/3b34SQl
"In launching SSENSE KIDS we are bringing the distinct SSENSE point of view to kidswear with our curated yet expansive assortment, exclusive capsules from emerging and established designers and, importantly, celebrating the next generation of young creatives who are undoubtedly changing the way we see the world,” says Krishna Nikhil, Chief Merchandising & Marketing Officer for SSENSE. "Our recent launch of Everything ElseTM reaffirmed that our audience looks to SSENSE to bring meaningful curation to categories outside of fashion, such as home, self-care, technology and activity. There are endless possibilities for us to expand into new categories as the growth of our platform continues to accelerate as we scale globally."
SSENSE KIDS launches on May 5 with over 15 brands and collaborators, including exclusively designed capsule collections with 1017 ALYX 9SM, Collina Strada, Dime, Doublet, Museum of Peace & Quiet, Rave Review, and more, with many of the brands designing Kids collections for the very first time, for and with SSENSE. With new arrivals uploaded frequently, SSENSE KIDS will add over 80 brands including: Balenciaga, Essentials Kids, Gucci, Rick Owens, Stella McCartney, The Row, Thom Browne, and Versace; as well as kid-centric brands like Bobo Choses, JELLYMALLOW, Mini Rodini, and The Animals Observatory.
On May 12, the second release of SSENSE KIDS will be available, alongside a SSENSE video featuring creative collaborators: teen drag queen Desmond is Amazing, 9 year old Producer & DJ Evan Kozin, 11 year old skater Fay DeFazio Ebert, and 12 year old artisan Jonah’s Hands. Celebrating the next generation of storytelling for iterations to come, SSENSE gives these young creatives the playground to direct their own campaigns and content.
With over 70% of the SSENSE audience between the ages of 18 to 34 years old, SSENSE KIDS and Everything ElseTM reflects the evolving lifestyle of its community; providing the best curation of brands they know, and have yet to discover, all in one place. The opportunities to further grow and diversify the SSENSE offering across fashion and Everything ElseTM is limitless.
SSENSE KIDS is now available on ssense.com and the SSENSE mobile app.
https://ssen.se/3b34SQl
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