Events / Fashion house - 9/15/21
Giorgio Armani celebrates Emporio Armani’s fortieth anniversary with a series of events all taking place on Thursday 23 September. Beginning with the Emporio Armani men's and women's Spring/Summer 2022 fashion show, which will be held in the Armani/Teatro, marking the brand's return to a live audience after several seasons of video projects.
On the same day, Armani/Silos hosts THE WAY WE ARE, the exhibition-manifesto that tells the essence of Emporio Armani: four decades of the brand’s history showcased through clothes, images and videos that summarise its spirit and philosophy.
On the occasion of the exhibition opening a special issue of Emporio Armani Magazine will be launched. The magazine, whose editor as in previous issues is Rosanna Armani, symbolically bears the same title as the exhibition THE WAY WE ARE and will be on sale from 23 September.
The event will be preceded by a series of billboards that, in addition to the mural in Via Broletto in Milan, will appear also in some of the most significant places of the city, such as Corso Garibaldi and Via Tortona, from 13 September. The plans also involve the customisation of bus and tram shelters throughout the city, Garibaldi and Centrale stations in Milan, some areas of Malpensa airport and Termini station in Rome, as well as the personalisation of the historic newsstand in Largo Treves in Milan, renovated and reopened with the collaboration of AIR MAIL, of which Giorgio Armani will be a partner for the entire month of September.
The intense and varied series of activities underscores the dynamic and democratic spirit of the brand, which since 1981 has echoed and interpreted the way people live in metropolitan cities. The events also reflect and celebrate Emporio Armani’s contemporary and inclusive attitude.
On the same day, Armani/Silos hosts THE WAY WE ARE, the exhibition-manifesto that tells the essence of Emporio Armani: four decades of the brand’s history showcased through clothes, images and videos that summarise its spirit and philosophy.
On the occasion of the exhibition opening a special issue of Emporio Armani Magazine will be launched. The magazine, whose editor as in previous issues is Rosanna Armani, symbolically bears the same title as the exhibition THE WAY WE ARE and will be on sale from 23 September.
The event will be preceded by a series of billboards that, in addition to the mural in Via Broletto in Milan, will appear also in some of the most significant places of the city, such as Corso Garibaldi and Via Tortona, from 13 September. The plans also involve the customisation of bus and tram shelters throughout the city, Garibaldi and Centrale stations in Milan, some areas of Malpensa airport and Termini station in Rome, as well as the personalisation of the historic newsstand in Largo Treves in Milan, renovated and reopened with the collaboration of AIR MAIL, of which Giorgio Armani will be a partner for the entire month of September.
The intense and varied series of activities underscores the dynamic and democratic spirit of the brand, which since 1981 has echoed and interpreted the way people live in metropolitan cities. The events also reflect and celebrate Emporio Armani’s contemporary and inclusive attitude.
Designer:
Emporio Armani
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