Campaign / Fashion house - 3/5/20
Brioni introduces its Spring/Summer 2020 ‘Tailoring Legends’ advertising campaign featuring brand ambassador Brad Pitt. Lensed in Los Angeles by photographer Mikael Jansson, Pitt is portrayed in black and white images, capturing his laidback and effortless appeal. The series of portraits stand out with an intimate atmosphere that contrasts with Pitt’s strong personality and brings his iconic sense of style to a selection of Brioni’s finest ready to wear and eveningwear from the Spring/Summer 2020 Collection.
Commenting on the campaign, Brad Pitt said, “I’ve always admired Brioni’s elegant and timeless designs. The brand embodies creativity, quality and excellence.” The campaign, which marks the brand’s 75th anniversary celebrations, will debut today on business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide.
A behind-the-scenes video of the shoot will be launched on the brand’s digital channels this month.
Commenting on the campaign, Brad Pitt said, “I’ve always admired Brioni’s elegant and timeless designs. The brand embodies creativity, quality and excellence.” The campaign, which marks the brand’s 75th anniversary celebrations, will debut today on business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide.
A behind-the-scenes video of the shoot will be launched on the brand’s digital channels this month.
Designer:
Brioni
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