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BEFORE THERE WAS GENIUS MONCLER CELEBRATES THE ICONS OF INNOVATION

BEFORE THERE WAS GENIUS  MONCLER CELEBRATES THE ICONS OF INNOVATION illustration 1

Fashion house - 11/2/20

Moncler = Monestier-de-Clermont. An alpine story since 1952. Spurred on by the new popularity of the ‘vacation’ in post-war Europe, Moncler began its journey near Grenoble in the French alps by producing quilted sleeping bags and camping goods in a small factory. Soon after, the revolutionary ‘Karakorum’
expedition jacket designed by Moncler founders Réne Ramillon and André Vincent ignited worldwide interest in high-performance outdoor wear. Decades of refinement, research and development have elevated this alpine jacket from its humble origins into an icon of modern luxury.
Today, the extraordinary momentum of the Moncler Genius project is grounded in close to 70 years of innovation by Moncler. These exclusive capsule collections – each designed in partnership with one of the most avant-garde names in fashion – rely on the solid foundations of Moncler’s heritage designs. Every Moncler Genius collection reinterprets the hallmarks of sophistication and fashion technology imbued within our core collection through each designer’s highly individual aesthetic.

THE ICONS
The core Moncler collection of outerwear for women and men forges a seamless link between city and mountain for a timeless duality of pragmatism and enduring style. Built on the codes set down through Moncler’s mid-century beginnings – carefully honed for mountaineering expeditions and the Winter Olympics – each key style draws upon a unique combination of historical details and technical developments ensuring a balance of sleek modernity with a hint of nostalgia. Quintessentially defined by their boudin construction of high-density certified goose down quilting, every jacket or gilet is engineered for superior insulation and ultimate lightness, with water-repellent and water-resistant properties suited for rain and snow. Both classic and bold, each design nuances the robust quality of Moncler quilting with an array of different cuts, lengths, fabrication and hardware options. Named after mountains, lakes and villages, each style is a modern echo of Moncler’s alpine heritage.

THE INNOVATIONS
Itself a house icon, Moncler’s laqué nylon takes centre stage in the construction of each piece, lending its high gloss finish to long and short styles such as the Gaou and Hanoverian jackets or Ghany vest that feature tone-on-tone details that pop in seasonal colours from cobalt blue to olive, cherry red, metallic silver and gold. Other technical fabrics offer a softer hand; premium high-density ripstop nylon lends a matte finish to the hooded men’s Lamentin jacket, micro corduroy imbues the Vignemale with a rich velvet touch, and a water-repellent, ultra-light cotton in natural tones aligns the long Roubaud coat with the subtle padded softness of the very first Moncler designs. Employing the same technical advancements as the men’s collection, the Moncler women’s collection goes a step further to imbue innately feminine elements within each all-weather garment. Silhouette is vital: the waist is accented on the shapely, belted Ilur jacket, whilst a cozy poncho jacket drapes open with a fringed wool body and laqué nylon arms for a sophisticated après-ski allure. The new Guernic jacket sees nylon laqué emblazoned with embossed lettering, wrapping from front to back as a daring graphic device.

THE HARDWARE
The custom hardware and construction of all Moncler outerwear designs epitomizes the marriage of constant innovation and historical touchpoints that make each piece a modern classic. From detachable hoods to double debossed snap-stud plackets, two-way diecast zippers and moulded logo toggles, each jacket is a 360° study in practicality and style for the slopes and the streets alike. Discreet adjustable cuffs and chin guards keep the weather out, and convenient, secure pockets keep your valuables safely in.

THE EYEWEAR
Streamlining the functionality of traditional mountaineering gear, the Moncler Lunettes collection boasts a distinctly cosmopolitan flair combined with the latest technology and hardwearing Moncler durability. Inspired by the lines of a scuba mask, the latest Moncler Lunettes eyewear styles for 2020 are constructed in a wraparound style with a lightweight, ultra-protective design featuring Zeiss lenses in a range of tonal lens and frame combinations. Each colourway is adorned with the rotated Moncler logo patch on the left temple. Composed of a stylised letter ‘M’ in the shape of a mountain range and a cockerel – a symbol of the house’s French beginnings – the Moncler logo is a symbol of outdoor excellence recognised the world over.

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