Model and actor Devon Aoki fronts the imagery of the SS23 Acne Studios collection campaign.
The images captured in Los Angeles by Dutch visual artist and photographer Carlijn Jacobs, has the cult model as a mysterious, enigmatic muse dressed in hero looks from the collection. “Carlijn is one of the great talents, I knew her work and felt that we would do something amazing together. Upon meeting her, you see the creative energy just kind of flows out of her and she is a powerful storyteller,” says Aoki.
Presented last September, the SS23 show celebrated the 10-year anniversary of the Swedish fashion house in Paris with a warped take on the notion of love. Traditional archetypes of romance were twisted in unexpected ways, playing with their original meaning. And now, with Devon Aoki in the protagonist role, the collection takes a whole new form as her unequivocal vision disrupts the essence of classic occasionwear even further. ”I love the energy behind the Acne Studios.
The pieces are beautifully made, very flattering on but feel sui generis like sculpted pieces of art floating down the runway. Feminine and strong and you feel a touch of the experimental. This collection goes beyond clothing’s physical constraints,” Aoki shares of the experience, adding that her favorite look was a see-through column dress with colorful flower petals sewed into it, paired against a pink leather coat with pearlescent silk lining and spiked bow shoes. “Delicate but with an element of danger.”
Reminiscent of the Acne Studios show set for SS23, soft pink silk sheets are the perfect backdrop for Devon’s striking looks while she models the transparent tulle gown with a giant deconstructed bow in light blue. Representing a symbol of union, she is draped and wrapped in its organza ribbons that follow the lines of her body. Plenty of unexpected moments emerge, too – like the oversized seashell earrings that frame the model’s pin-straight blond hair. Layers of red and white gingham clash against shiny patent leather and metallic spike studs, with a matching flower corsage bra that reminisces on the years gone by. Just like that metallic purple shade on Devon’s eyes.
Finally, a full splash of red in perhaps the most radical take on tradition. Grasping a metallic rose, Devon poses for Carlijn in a ruched, asymmetric gown with panels of love hearts. The campaign will launch worldwide on March 14th, 2023, with a series of global activations.
The SS23 collection is available in Acne Studios stores worldwide and online at acnestudios.com Photographer and Director: Carlijn Jacobs Stylist: Leopold Duchemin Hair: Olivier Schawalder Make-Up: Masaé Ito Set Design: Sophear Casting: Greg Krelenstein and Lisa Duckworth Nails: Yvett Garcia
The campaign is launching today, March 14th 2023.