Collaboration / Campaign - 5/27/26
Breganze, Italy, May 27, 2026 - Diesel and Tinder announce ‘For Successful Loving,’ a creative partnership to celebrate Pride 2026. The project includes a capsule collection and campaign designed to amplify the message of LGBTQIA+ freedom of expression, sexuality, individuality and inclusivity that anchors Diesel and Tinder’s values and identity.
An apt reimagining of Diesel’s iconic ‘For Successful Living’ manifesto, ‘For Successful Loving’ reinterprets Diesel’s codes of fearless self-expression through Tinder’s lens of attraction, intimacy and connection. Instead of limiting and labeling love, ‘For Successful Living’ expands and explores its definition.
The ‘For Successful Loving’ campaign is conceived as a documentary-style audition exploring the ever-evolving concept of love; the same spirit of curiosity and openness that drives millions of connections on Tinder every day. American artist, model and fashion designer Gigi Goode conducts candid and intimate interviews with a cast of LGBTQIA+ community members, each looking for love in its many splendored forms.
Gigi gets under the covers with individuals and couples to discuss personal preferences, quirks, styles, philosophies and life lessons that define success across the entire spectrum of love and relationships. Shot in lo-fi, VHS-style raw footage, the tone is authentic, curious and completely judgement-free. The questions and subjects range from tender, emotional and vulnerable to blunt, casual and hilarious.
“Working with Tinder on ‘For Successful Loving’ felt like tapping into the same mindset. It’s not about idealizing love, but defending it and giving it a voice, one that creates space for all its forms, and
above all, for something real. The ‘For Successful Loving’ manifesto reflects a shared attitude: no rules, no fixed definitions, just the freedom to connect on your own terms. That’s where our worlds meet. Only in this way can love truly succeed.” — Glenn Martens, Creative Director of Diesel.
The Diesel x Tinder capsule is a 17-piece collection spanning men’s, women’s and unisex ready-to- wear, denim and accessories cobranded with a jacquard tag at the center back that displays both
brands’ logos and the ‘For Successful Loving’ slogan. Ribbed jersey T-shirts, tanks, a polo and a tankn dress are treated with burnout devore. Women’s pieces feature trompe l’oeil lace lingerie, while men’s polo features an all-over lace burnout. Jeans, jean shorts, bras and briefs from the logo underwear collection tease glimpses of flesh beneath burnout devore. Accessories include a ‘For Successful Loving’ branded denim baseball hat and a Diesel x Tinder charm keychain.
‘For Successful Loving’ is about opening up the possibilities of what love can look like. For so many people, especially within the LGBTQIA+ community, love has always been expansive, fluid, and deeply
personal. At Tinder, we don’t define what successful love looks like. We help people discover it for themselves, and this partnership and collection with Diesel celebrates that spirit of exploration, visibility, and connection." — Melissa Hobley, Chief Marketing Officer at Tinder.
In support of Pride, and separate from the capsule collection, Diesel, through the OTB Foundation, and Tinder have made a combined donation of $200,000 to Outright International, with each partner contributing $100,000.
The donation will support Outright’s International Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTIQIA+ People, which aims to enhance equitable and sustainable access to income for LGBTIQIA+ individuals by facilitating entry into formal employment and providing guidance, support, and coaching for the development of small and medium-sized enterprises.
Through this contribution, an LGBTIQIA+ organization partner in each participating country will receive funding to implement the program over a twelve-month period, from July 1, 2026, to June 30, 2027, in close collaboration with Outright.
The initiative will be carried out across four countries (Colombia in Latin America and the Caribbean, South Africa in Africa, Ukraine in Central and Eastern Europe, and the Philippines in Asia) with the objective of increasing the employability and participation of LGBTIQIA+ individuals in formal employment and business creation, strengthening inclusive
employment policies and practices within the private sector, and improving retention and career progression opportunities for LGBTIQIA+ employees.
Successful loving can take many forms, romantic or platonic, joyful or heartbreaking, awkward or humorous, but it is always deeply human. Diesel x Tinder ‘For Successful Loving’ is a joyous celebration of love and connection across all identities, expressions, and preferences.
The Diesel x Tinder ‘For Successful Loving’ capsule will be available in selected Diesel stores
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