Fashion house - 3/15/22
Danish affordable luxury brand GANNI is opening the doors to its first two free-standing retail outposts in Paris, further highlighting the brand’s international expansion. Located in two of the city’s most coveted cultural hubs,
the openings will be celebrated one week apart, the Marais flagship store on Rue Vieille du Temple on March 17th and Saint Honoré's Rue du 29 Juillet on March 24th.
“Paris is one of my favourite cities in the world and I couldn’t be more excited to open the doors to two GANNI stores in March. We have such a loyal community of #GANNIgirls in Paris who continue to inspire and support
us, so it really means a lot to me that we will have two GANNI hubs where people can come together - it’s a dream come true!” - Ditte Reffstrup, Creative Director, GANNI
Aiming to partner with local talents and neighbourhood favourites GANNI will launch a number of Parisian partnerships to coincide with the opening of the two stores. Exclusively for the Marais Flagship store, GANNI has
commissioned Paris-based artist Desire Moheb-Zandi, known for her visually dynamic work that integrates personal history and cultural identity, to create a custom GANNI SS22-inspired version of one of her sculptural large-scale woven tapestries. As an exclusive commission for Rue du 29 Juillet, Paris-based artist Enfant Précoce has created a permanent custom mural on an interior wall of the store. GANNI is also partnering with Del Carmen, the brainchild of Paris-based designer Pia Carolina, for the Marais store opening weekend March 17th-19th. With her signature patchwork style using leftover fabric, Pia will create an exclusive and limited run of reworked GANNI classic denim jeans. Restaurant-streetwear hybrid Paperboy Paris will host a pop-up sandwich bar from their bike food cart, serving freshly made sandwiches and a bespoke GANNI cocktail during store hours. Paperboy will also be in charge of the tunes as Leonard Waldman of Boukan Records sets up shop as house DJ for three days.
For the opening weekend on Rue du 29 Juillet 24th-26th March, local bakery Fringe Coffee will serve up cinnamon buns for visitors along with chilled natural wines and popcorn. An exclusive run of signature GANNI smiley t-shirts will also be available in the two stores.
Both store teams will offer GANNI goodie bags, consisting of a GANNI Paris leopard tote bag, leopard bucket hat and oversize scrunchies, with purchases of minimum 300EU across the opening days as long as stock lasts. All purchases regardless of spend will be accompanied by a mini bouquet from flower concept brand Offrir Des Fleurs until stocks last.
Designed to create a welcoming homely vibe, the two stores take inspiration from the family home of GANNI founders, husband-and-wife duo Ditte and Nicolaj Reffstrup. Every piece is carefully considered, with an eclectic mix of retro vases from GANNI’s hometown and vintage furniture by Denmark’s most celebrated mid-century modernist designers such as Kaare Klint. As with all GANNI stores, there is a large focus on responsibility. From the recycled plastic waste podiums and the interior trays made from pressed old fabrics to upcycled Artek stools and made from repurposed GANNI fabrics, every effort has been made to create a beautiful and responsibly designed space.
The new GANNI store team will be offering both virtual and physical 1-2-1 complimentary personal shopping appointments inviting customers to hang out and to get to know the team. To book an appointment go to GANNI.com via the store locator.
GANNI MARAIS ADDRESS:
118 RUE VIEILLE DU TEMPLE
75003 PARIS
FRANCE
HOURS
Monday-Sunday 10am-8pm
GANNI RUE SAINT HONORE ADDRESS:
1 RUE DU 29 JUILLET
75001 PARIS
FRANCE
HOURS
Monday-Saturday 10am-7pm
Sunday 11pm-6pm
picture: GANNI store in Miami
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