Fashion house / Campaign - 1/9/23
A longstanding mainstay within the House’s collections, ‘The Jackie’ experienced a well-chronicled rise to icon status—ever since its debut in 1961, the handbag’s perpetual presence on the arms of celebrated figures around the world crystallized its everlasting association with their signature sophistication.
Dakota Johnson finds herself at the latest inflection point of the line’s celebrated chronology in which a certain attitude encounters a certain era, marking the beginning of a new chapter through the House’s latest campaign. Johnson makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion. The film and imagery, captured by Glen Luchford, pay homage to the style’s storied origins as spontaneous snapshots highlight the silhouette’s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas.
CREDITS
Art Director: Christopher Simmonds
Photographer & Director: Glen Luchford
MUSIC CREDITS
“Feel The Pain”
Performed by Dinosaur Jr.
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records
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