Isabel Marant opens the doors to her second Menswear store in Paris, rue Jacob.

Isabel Marant opens the doors to her second Menswear store in Paris, rue Jacob.

At 1 rue Jacob, Isabel Marant is unveiling a 60 square meters two floors space devoted to an innovative and multi-faceted concept inspired by the 70s, their irreverence, their retro pop aesthetic, and famous subversive musicians. In the heart of Saint Germain des Prés, right in front from the new Isabel Marant women’s store on rue de Seine, this gallery-boutique showcases the brand’s menswear wardrobe alongside a selection of works from international designers.

Mirroring the artful sophistication and pioneering spirit that defines the French designer’s aesthetics, this concept has been developed by Marant’s studio in close interaction with a group of talented young European designers and artisans. All sharing the same passion for contrasts, happy tensions and subtle imperfection creating a specific approach of an intimate luxury - a luxury that is personal.

The space is echoing the recording studios of the 70’s with pyramid-shaped reliefs on the walls, reminiscent of the recording booths insulation, here in textured concrete. Fitting rooms and metal shelves are dressed in natural fabrics to contrast with the industrial atmosphere.

In 2017, the designer decided it was only natural to bring out a menswear line: “I’ve been borrowing clothes from your wardrobe for so long, that it’s a fair return to give back to you what is yours.”. The Isabel Marant man has a decidedly Parisian look that combines attitude and character, while retaining an everyday fashion style that he can easily make his own.

The designer, who opened her first boutique in Paris in the late nineties, now has 67 stores worldwide. This new Paris store will exclusively stock the Isabel Marant Menswear collection.