Campaign / Fashion house - 12/9/21
Conjuring the indescribable alchemy of attraction, Les Parfums Louis Vuitton present the women’s fragrance, Spell On You, with a new film directed by Jean-Baptiste Mondino featuring Léa Seydoux.
From an intimate caress across the face to an expansive view out to a garden oasis, this is a scene of two people whose amorous interaction suggests a fervent story that has already begun. Bathed in the light of day, they discover the intensity of their connection – that the inner world of their creation can exist within the world at large.
Their desires radiate outward; the longing for touch universal.
“It had to be a love story, a love spell,” says Jean-Baptise Mondino. “Then came the idea to portray their affection with a certain elegance, very pure. There is also the captivating feeling of a voyage, an escape, which is the signature of Louis Vuitton.”
Through shifting camera angles, the esteemed director reveals an intense attraction between two bodies – lingering over their skin so that, with every touch, the experience heightens. Even in moments of surrender, Léa Seydoux transmits confidence and self-possession.
Says Léa Seydoux, “This is a beautiful evolution of my continuing journey with Louis Vuitton, one that now comprises several evocative stories. I am honoured to embody a fragrance that is imbued with sophistication and sensuality.”
Through these glimpses of rapturous affection, the film evokes the beguiling effects of Spell On You. Composed in Grasse by Louis Vuitton Master Perfumer, Jacques Cavallier Belletrud, the fragrance is expressed with two essences of iris at its heart.
Isolated and refined, the absolute’s floral and vegetal notes reunite with the soft and powdery concrete. “The iris is a love potion unto itself, its scent literally sets the senses awhirl,” says Jacques Cavallier Belletrud. “It’s the ingredient of seduction par excellence, in beauty and in perfume.”
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