Campaign / Fashion house - 12/23/21
For Spring-Summer 2022, Maje reclaims the Summer way of life. Radiant colours and frivolity flirts with the spirit of the Seventies. Summer on your skin, with airy volumes effused with calculated nonchalance. Babydoll pink, vibrant green and lemon yellow appear in glimpses or boldly all over. Sensual, elaborate crochets make a comeback, combined with embroidery and lace, revealing magnetic je ne sais quoi behind intricate patterns.
There’s no need to try too-hard; it’s all about weightless elegance, quintessential Summer charm. Whether floaty or more fitted, dresses play with summer flower power-prints. When the party starts at sunset, silhouettes gradually take on a more defined shape, beaming with the acid-tones of fier summer, in tie dye and colour block designs.
Accessories either abide by the codes of the collection or play by their own rules. There are a thousand ways to play with the M Bag: from the urban seaside M Basket to the crocheted mini-M, the M can be matched with everything, from a bucket hat to an evening dress.
Spring-Summer 2022 is the season to be bold.
Photographer : Valentin Herfray
Realization : Java Jacobs
Art Direction : Lolita Jacobs et Jean-Baptiste Talbourdet-Napoleone
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