Officine Générale opens its first regional boutique in Aix en Provence

"After our first openings in Paris, London and New York, we are pleased to open our first regional boutique in Aix-en-Provence. This choice, which was carefully considered, was largely guided by the beauty, charm and balance of this city. As of July 13, you will find our women's, men's and Daily Classics collections at 2 rue Thiers.” Pierre Mahéo

Designed by architect Juliette Rubel in the distinctive Officine Générale style, with vintage designer furniture and flea market décor, the 160 square meter boutique will also feature a selection of vintage clothing.