Campaign - 4/5/24
Ralph Lauren’s Only Polo Campaign embraces the Art of Escape. From an appreciation for moments of retreat, to disconnecting to revel in life’s simple pleasures with friends and family, Only Polo celebrates the effortless and free-spirited ease of a Ralph Lauren summer.
“What I do is about living. It’s about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.” – Ralph Lauren
Shot by Dan Martensen and set against a backdrop of blue skies and sandy beaches, the campaign features men, women, and children savoring the beauty and exuberance of endless summer moments. The Spring ‘24 collection brings Ralph Lauren’s vision to life, inspiring a joyful spirit by reimagining our most beloved styles in bright pigments and bold stripes.
From the iconic Polo Shirt to our classic tailoring, pops of color in vibrant shades of blue, orange, yellow, and green alongside a playful mix of solids and stripes creates a vibrant optimism. Meanwhile the styling of rolled up chinos, deconstructed linens, relaxed layering and Polo Ball Caps convey the carefree sensibility of the season’s spirit.
Launched on April 4th, 2024, the Only Polo campaign will be featured across global print and digital outlets, as well as on the Ralph Lauren digital platforms.
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