SAINT LAURENT APPLICATION

Combining art and technology, Saint Laurent unveils its new application as an exclusive digital touchpoint to immerse clients into the universe of the House. With the sophistication of Saint Laurent at clients’ fingertips, the application serves as a key element of the company’s multi-faceted digital approach and an important component of innovation.
Experience on the application is both dynamic and personalized, offering opportunities to connect to Saint Laurent through dedicated content, a simplified shopping experience, and the latest Saint Laurent news. Rooted in the concept of guided discovery, clients can delve into Saint Laurent’s emblematic runway shows, seasonal collections, and iconic product offerings.
The application introduces several unique features, creating privileged client experiences through interaction and personalization. The Chat serves to bridge the relationship between the sales advisor and client, creating an instant channel of custom advice and extending the in-store experience. Likewise, the ability to add favorite products empowers clients to curate their own inspirational moodboard: a mirror reflecting a personal universe which can be shared with friends and sales advisors.
A dedicated sustainability section has also been integrated into the application to reinforce the company’s commitment to the environment and provide insight into Saint Laurent’s practices.
Discover the Saint Laurent application now on the App Store and Google Play, available for both iOS and Android devices.