Founder and CEO of the Tagwalk site - nicknamed the Google of fashion - Alexandra Van Houtte took advantage of these few weeks of respite to interview her community. How should brands present their collections? Can street style reinvent itself? Will influencers still have as much power?
Madame Figaro et la Journée de la Femme digitale s’associent pour mettre à l’honneur, dans un premier palmarès exemplaire, dix figures du numérique : des entrepreneures, des ingénieures, une artiste… Le défi éthique de cette génération modèle ? Donner du sens et créer du lien.
As for the best way for consumers to view a designer’s collection, influencer marketing continues to be effective. According to an April 2020 survey from fashion search engine Tagwalk, 70% of people follow street-style trends compared to runway trends, with more consumers interested in seeing “real people in their everyday lives.”
It’s no secret that sustainable fashion is getting more attention on the runway. According to a new report from fashion search engine Tagwalk, fully sustainable and upcycled looks were featured about 100 percent more often in F/W 2020 collections than they were in F/W 2019 collections.
Vanity Fair France
Mode : Huit comptes Instagram pour vivre la Fashion Week de Paris comme si vous y étiez
Style by the numbers — a season in stats Which SS19 fashion shows really captured the industry’s imagination?
The New York Times
Tagwalk Wants to Be the Google of Fashion You may not have heard of it, but this French start-up says it has created fashion’s first search engine. Image
BoF Business of Fashion
Tagwalk Wants to Be the Google of Fashion The Paris-based start-up calls itself the world’s first fashion search engine, and counts Carmen Busquets as a co-founding investor.