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MARINE SERRE UNVEILS HARD DRIVE COLLECTION CAMPAIGN

MARINE SERRE UNVEILS HARD DRIVE COLLECTION CAMPAIGN illustration 1
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Fashion house / Campaign - 8/13/22

As a hardware that stores and protects a body’s technological essential information – MARINE SERRE’s Hard Drive collection presented last March in Paris compresses the House’s ethos, disclosing its core materials and innovative savoir-faire, questioning fashion boundaries and its interactions with Art, Culture and Society.
Inspired by the Flemish painters aesthetic, the Hard Drive campaign was shot in situ at Lafayette Anticipations, during the 2 days exhibition that followed the Paris runway show, avoiding any structural construction and production waste. The images shot by Marc Hibbert strongly embody the hybridization of arts and play on cultural references – both inherent part of the House’s identity.
The Regenerated materials such as upcycled silk scarves, graphic cotton t-shirts and even Provençal quilted bedspreads form diverse communities following different paths to express the same desire of rebellion.
MARINE SERRE Hard Drive collection will be available from July 28th 2022 at marineserre.com and in selected stores.
As a way to make the collection even more accessible, a selection of the collection looks has been digitalized in partnership with Skinvaders to be available digitally on Zepeto.


Photography : Marc Hibbert
Styling : Benoit Bethume
Casting : William Lhoest
Make up : Janeen Witherspoon
Hair : Ali Pirzadeh
Nails : Anais Cordevant
Models : Anamaria Cioboata, Tyler André Forbes, Nandy Coulibaly, Kina Vandevelde, Sofiane Belaasri, Valerin Vanegas, Nana Takagi, Adina Fohlin, Eve Salvail, Brandi Quinones and singer Sevdaliza

 


Designer: Marine Serre

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